The beginning + entrepreneurship + family + wordpress

Hi, my name is Ananda. I'm originally from Brazil but have called Canada home for the last 15 years. I come by my need to create honestly: my mother was a painter so I was born into a world of colour and encouraged to play with visual concepts. I became a web designer 14 years ago when I fell in love with the idea of constructing something beautiful using html, photoshop, illustrator, and flash.

In 2005 my husband and I launched an active wear company called VATA BRASIL. He ran the business end and set me loose to explore entirely new mediums. In addition to the website, I designed all of the collections, lookbooks, brochures, posters and photographs. In 2007 when the company took off, I left my web job to become the full-time fashion designer.

Our work won us worldwide acclaim including the ISPO BrandNew Award which recognizes innovative products and the brands behind them and in 2009 we showcased our collection at International Fashion Week in Toronto. Those were whirlwind years and they taught me an important lesson: anything is achievable if you allow your passion to lead and put all of the strength of your mind and heart to work.

I live in Squamish with my husband and our two little daughters. It was while I was pregnant that I rediscovered my passion for web design. The crazy life of travel and fashion shows lost its appeal when my beautiful girls entered the scene. Home and its immediate surroundings become my new world. In the afternoons after tucking them into their beds to nap, I spent a lot of time on the internet, discovering and reading blogs.

I felt connected with my creative self during that time and I had space to refine what I wanted to do. It became very clear to me that I was still passionate about websites, Design and soon enough about WordPress.

I started to play again and designed my first Wordpress theme in 2 weeks. After that, I was hooked.

What can I say about Wordpress? To know it is to love it. I am passionate about all of its incredible capabilities; so easy to use and so flexible. As an entrepreneur myself, I know what it's like to be in your shoes. You need an adaptable platform that can grow with you, is affordable, and easy to navigate. 

I commonly say that I am a web designer, but technically I am a User Interface (UI) and a User Experience (UX) designer who loves WordPress. What does this mean? Basically, UI makes sure your clients find what they're looking for easily (structure) and UX means they'll be excited to come back to your website (identity). I often point my clients to this very descriptive article from FastCompany which does a great job explaining my areas of expertise. It's a fun read, I promise!

I develop websites exclusively with Wordpress and I guarantee this is the most efficient platform out there today. Let's put our creative minds together and let loose your vision; let's build the website you've been dreaming of.

Let's talk about your project

Work recognition

Achievements

I give my all to every project and am grateful for the below listed nominations and awards recognizing my work.

 

Design

FINALIST - 2014 National SAM Awards - THE VALKYRIES TOWNHOUSES
FINALIST - 2014 Georgie Award - THE VALKYRIES TOWNHOUSES

Web Design

FINALIST - 2013 Georgie Award - THE VALKYRIES TOWNHOUSES

Fashion Design

FINALIST - (2007) ISPO BrandNew Awards, Innovation - VATA BRASIL
TORONTO LG FASHION WEEK - (2009/2010 summer spring) First activewear label to showcase its collection at an International Fashion Week - VATA BRASIL

Athletics

FREEDIVING - During the years of 2004 & 2006 I set 10 Brazilian and Continental (South America) Records as a competitive Freediver.  
Deepest dive: 63m - Longest breath hold: 6min 15sec

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